SPI Interactive

Elevation Your Team to New height.

At SPI Interactive, we leverage unique marketing data, objective perspectives and a deep expertise in the digital domain to expose business opportunities many might miss.
Our knowledges and insights help you to correctly evaluate and analyze strategies, harness the right technologies, raise your execution capabilities, and find the right human resources.

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Evolve Your Marketing

DIGITAL MEDIA AUDIT

DIGITAL MEDIA AUDIT

ACHIEVE TRANSPARENCY, KNOW YOUR PERFORMANCE, FIND MORE OPPORTUNITIES.

All activities that form the core of digital marketing, such as search-linked advertising, programmatic, social media advertising, and SEO, or “who, what, and how to execute”, have a strong impact on business results.

Reviews compiled by the agency don’t show the whole picture. True performance and business opportunities can only be made clear when evaluations are made from an objective perspective.

Our audits comprehensively evaluate the medium to long-term strategy and current performance of advertising activities using digital media.

With digital marketing experts having over 10 years of experience, we check media evaluations, operational performance, improper and unclear transactions, agency transactions, etc., identifying pain points that need to be improved.

We ensure that that an optimal PDCA is in place, which is in line with your company's strategy, to maximize performance.

  • Media Effectiveness/Efficiency Audit
  • Operating Process Audit
  • Cost Transparency Audit
  • Agency Evaluation: Organization, SOW and Commission structure
DATA MANAGEMENT

DATA MANAGEMENT

DATA THAT DRIVES BETTER DECISIONS - BOOST PERFOEMANCE IN THE RIGHT WAY.

Let’s face it. Marketing skills now skew to the digital side. This means it takes time and effort to not just acquire but master the right skills. Despite this, the average marketer spends a majority of their time on low-value tasks.

We know data is fundamental in determining the competitiveness of a company. So we are here to help you build an environment that can analyze and strategically utilize the data you painstakingly accumulated.

We collect and aggregate data, extract what’s valuable, all to increase competitiveness. With a fully customized automated analysis platform, data forms a solid foundation for continuous PDCA.

We guide you through the best way to use data and technology to improve marketing quality and efficiency.

  • Data Management Consultancy
  • Platform Implementation
  • Data Collection
  • Data Analysis & Insights
KNOWLEDGE DEVELOPMENT

KNOWLEDGE DEVELOPMENT

SIMPLIFY THE COMPLEX WORLD OF DIGITAL MARKETING WITH PEOPLE THAT UNDERSTAND.

The digital revolution that revolutionized media communication has also changed the landscape of skills required of marketers. Only people with deep knowledge will be able to innovate the entire process while growing the current business.

We provide solutions to improve your knowledge and skills needed to take your business to a higher level in the shortest possible time.

We will help you build the capabilities and viable growth processes required to take your digital marketing to the next level.

Build a foundation upon a strong digital core. A solid foundation allows for internal control that supports new employees and the newly promoted to maximize their potential.

We help you put together a marketing team for the digital age that understands exactly what you need.

  • Knowledge Cloud
  • Advertising Intelligence
  • Understanding Media Transaction
  • Digital Risk & Compliance
ADVANCED SOLUTION

ADVANCED SOLUTION

ーADVANCED MARKETING SOLUTIONS THAT BOOST PERFORMANCE.

Marketing technology has the fastest impact on performance. We carefully select technologies that have a proven track record in overseas markets but have not been widely adopted in Japan, and provide support for use in line with corporate needs.

We keep you updated with information on the latest technology from time to time, and act as a bridge for implementation.

All marketing technology we select are carefully selected based on their neutrality, transparency and efficiency, combined with a proven track record in overseas markets.

In particular, we stay abreast of any updates in advanced technologies within North America and Europe that are shared by major publishers in Japan.

We provide a bridge for the introduction and implementation or these technologies according to the needs of each client.

  • Strike Social – Social Advertising Software & Management-
    A US company that independently conducts optimization and efficiency Strike Social – Social Advertising Software & Management

    For more information on Strike Social, click here.

  • Flashtalking – Smarter Dynamic Creative
    A next-generation programmatic creative technology from North America. Flashtalking has brought innovation to both the quality and results brought about by personalized brand communication. Flashtalking – Smarter Dynamic Creative For more information on Flashtalking, click here.

DIGITAL MEDIA AUDIT

ACHIEVE TRANSPARENCY, KNOW YOUR PERFORMANCE, FIND MORE OPPORTUNITIES.

All activities that form the core of digital marketing, such as search-linked advertising, programmatic, social media advertising, and SEO, or “who, what, and how to execute”, have a strong impact on business results.

Reviews compiled by the agency don’t show the whole picture. True performance and business opportunities can only be made clear when evaluations are made from an objective perspective.

Our audits comprehensively evaluate the medium to long-term strategy and current performance of advertising activities using digital media.

With digital marketing experts having over 10 years of experience, we check media evaluations, operational performance, improper and unclear transactions, agency transactions, etc., identifying pain points that need to be improved.

We ensure that that an optimal PDCA is in place, which is in line with your company's strategy, to maximize performance.

  • Media Effectiveness/Efficiency Audit
  • Operating Process Audit
  • Cost Transparency Audit
  • Agency Evaluation: Organization, SOW and Commission structure

ABOUT US

SPI – Elevating Your Team to New Heights. An entirely new kind of Marketing Consultancy
Aimed squarely at grabbing the reins of the digital age

SPI Interactive was launched in June 2017 as a group company of SPI, the only consultant within Marcom Optimize, which is the only pure third-party media auditor in Japan.

Now that the global market has become a digital economy, we can safely say that the trial period is over and marketing activities are now digital. More than ever, companies need digital optimization that is in line with their strategy.

As a one-of-a-kind consultancy that supports the challenges and opportunities from a 100% client perspective, we provide solid insights and solutions centered on objectivity, transparency and efficiency.

Uniqueness:
The only truly neutral media auditor in Japan
Value:
Complete neutrality, pursuit of transparency, deep insight and analysis
Team:
Experts familiar with digital media, marketing, and agency business

OVERVIEW

Company Name
SPI Interactive KK
Address
7F, Hitotsubashi Annex, 2-4-4, Hitotsubashi Chiyoda-ku, Tokyo, Japan, 101-0003
CEO
Takahiro Doi
Established
September 2016
Business content
Provide marketing solutions centered on data management and analysis
CONTACT
81+3-3234-9612

SPI SPI (Group)

SPI is a pioneer of strategic media planning in Japan.

They are also a member of the Japan Advertisers Association and have tirelessly worked over the course of 20 years to improve efficiency.

For marketing and advertising activities, SPI provides advertisers with various marketing investments and services, ranging from data analysis, branding, media mix, media planning to optimization and transparency of each advertisement purchase.

TOPICS

  • The current state of brand risk caused by digital advertising

    2019.8.29

    Conducted verifications of 900 major sites for the risks of digital advertising. Released "Digital Advertising Placement Brand Risk Survey" report.

    MORE DETAIL

  • Lecture to commemorate establishment of new company

    2017.6.29

    Upon the launch of SPI Interactive, a seminar was held covering the topics of “strategic use of digital media” and “how corporate marketers face digital media”.

  • Strike Social launches in Japan

    2017.6.14

    Strike Social, an American ad tech company that ensures the first 100% transparent transactions based on TrueView's CPV guarantee, starts full-scale operations.

    MORE DETAIL

CONTACT

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